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how to create facebook ads

pauline c. tome
Posted: 2015-07-13

If you have a business, an organization or a group that needs exposure, it is essential to strengthen your presence online. And what better way to help maximize your online exposure than Facebook. Nowadays, it’s not enough for you to have a regularly updated Facebook page; you need to have more people liking your page, or better yet, more people actually viewing your content. You need to advertise on Facebook to reach more people effectively. Sure, you can do it the old-fashioned way: getting your family and friends to like and share your page, posting your link on forums, asking strangers to like your page and you’ll like theirs in return—but all of these methods won’t get you enough exposure and won’t get you to reach the right people. You shouldn’t worry about the cost. Advertising in the said social media networking site is actually quite affordable. Here in the Philippines, an ad can run with a budget of only Php 40 a day or about less than $1. So, if you’re ready to create your very first Facebook ad and use the power of the social media exposure to your benefit, follow the steps below. 1. Go to your home page. 2. Click on the Create Ads option. You could either (a) click on the drop down menu found next to the security settings and (b) click on Ads Manager on the left most panel and click the green Create Ads button. 3. Once you’re in the Advertise on Facebook page, select the purpose or objective of your ad. The options are self-explanatory. Simply choose if you want a certain post to reach more people, to get more people to like your page, to raise attendance to your event and the like. 4. Next is to choose the page you want to gain more exposure. 5. If you choose the Boost Your Post option, choose the post you want. It can be found in the drop down menu under the page selected—with all your recent posts. 6. The good thing about Facebook ads is that you can customize the audience you want to reach. The first thing to do is to choose a location. Simply type in the country and city you are targeting. 7. You can also customize the ad’s targeted age group, interests, religious groups and behavior (which includes a person’s relationship status). 8. Set a budget. You can either work with a daily budget or a lifetime budget. 9. Set a schedule. This is where you decide how long your ad is going to run. 10. Edit text and links. You can put your company slogan or services on this part, and also edit the main photos that are going to be displayed. 11. Click Place Order. 12. Add your payment method. Facebook accepts payment from Paypal and major credit cards. 13. Wait for your ad to be approved. And voila! You’ve successfully created an advertisement on Facebook and you’re on the right track into strengthening your online presence.

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