As more and more people rely on the Internet to buy goods and services, to search for businesses, to locate businesses, to compare businesses, and to share exciting finds with their friends on social networking sites, no business can afford to have a bad website. There are several Las Vegas website design tips that will ensure your website gives you the desired results.
The color scheme should be consistent throughout the website. Clashing colors will make visitors squint. A common Web design mistake is having bright-colored text such as yellow or red text on a black background. This is not only unattractive, but it is also difficult to read. Use two to four complementary colors and use one for the theme, one for links, and the others to highlight top content or navigation. When using shades of the same color, use the darker shades on the top and lighten it as you move down. When doing Web design Las Vegas, test the colors you have chosen on different monitors.
Your use of typefaces and sizes should be consistent. Use one typeface/font for most of the content and only deviate when you are making a distinction such as between the header and the body. Consider allowing for the changing of font size since some people have eye problems. Maintain a line height of about 14px to ensure sentences do not appear clumped.
The content should be fresh. If you have a blog or a social media profile, avoid the common mistake of importing the content. Content is one of the major factors that affect search engine optimization. Others are link building with authority sites, Meta and Title tag optimization, XML Sitemap creation, social signals, and page speed optimization.
Ensure that the website is optimized for the most popular browsers. The website should also be optimized for mobile devices. Responsive Web design is the best solution for this because it allows you to use the same website with different devices.
Check on the page size and the content size. Avoid high resolution images because they will increase your bandwidth bills and they will slow down page loading. Lengthy documentation on a single page is unattractive and you should, therefore, consider splitting such content over a number of pages.
Instruct your Web designer to include a copyright line at the bottom of each Web page, to have a ‘Terms & Conditions’ page, and to have a contact page. This is particularly important if your content includes customer feedback.
The site should be interactive. Consider allowing for the creation of content by users as well as their interaction. The perceived website value is greatly boosted by such things as discussion forums, newsletters, and comment systems.
A website is an important tool in advertising, but you should not clutter it with ads. You should particularly avoid op-ups. The domain name should be as simple as possible. Avoid the use of hyphens.
Consider enlisting the services of a professional when doing website design in Las Vegas. A professional will have the experience, training, and tools needed for a professional site. This is important since your website is the face of your company. Hiring a professional allows you to concentrate on running your business.
JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr’s tech tips help businesses improve efficiencies and boost sales. Learn how your company can leverage search engine marketing. Visit at http://supergeeks.biz.Publisher: james kerr