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The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offer, and is often associated with the four Ps: price, product, promotion, and place.…
Listed In: > Business

Corporate citizenship is becoming increasingly important for the long-term health of companies even though most struggle to show a return on their investment from socially responsible activities, according to a new study from the Economist Intelligence Unit. The effects of…
Listed In: > Business